My Top 5 Foundation Dupes

Foundation Dupes

Hey Beauties, I am so sorry for my lack of posts this last month I have just moved house and it hasn’t been an ideal situation. I am back and ready to write, this week is a post about foundation dupes.

One of my favourite makeup products is definitely foundations. Having close to 100 foundations in my collection I was sure to have products that were similar if not the same. Going through my collection I found drugstore dupes (duplicates). Dupes are a cheaper alternative to a higher cost product. Sometimes the same formula, coverage, finish or shade without the hefty price tag.
Most expensive brands do have their bonuses and being in Australia the cost of most drugstore items are quite expensive itself sometimes it works out better spending the extra dollars and purchasing the high end product. Before purchasing foundation its good to read reviews to make sure they are suited for your skin type, coverage or finish you may be after.

So let’s get into the dupes ……

Dupe #1

Foundation DupesYSL Le Teint Touche éclat $85 AUD. A super pricey luxurious foundation that looks so beautiful on the skin. Feels so lightweight like your not wearing anything at all. After using this a few times I fell in love with it. Because it offers a decent amount of coverage and a natural satin finish. When it comes to packaging well that does give you the expensive feel but with the expensive price tag. The foundation has a pump which makes it that much better.

It is available in a wide range of shades suitable for light to dark skin tones and is best suited for dry, normal or combination skin. I personally feel like it has a long staying power on my normal skin, but I’m unsure how well it would last on oily skin. This foundation has now been discontinued but there is a new and improved formula of this foundation which has replaced this one however some places still have this one available for purchase.

Its dupe is the Rimmel Wake Me Up foundation $19.95 AUD This used to be one of my go to foundations when I was younger because a full coverage is achievable when this product is built up. This foundation has a good staying power suitable for everyday wear and has an anti fatigue effect to make you appear more awake. I do find this foundation to have a little more coverage than the touché éclat meaning you need less product.

The packaging is glass which is sturdy and has a pump making it more practical. I do feel this foundation would be best suited to dry to normal skin types as it has a dewy finish, I feel on combination and skin types it could end up too glowy.

Dupe #2

Foundation Dupes

Too Faced Born This Way $58 AUD. When I first tried this foundation I was in shock. It is perfect for my skin type and super full coverage, covered all my redness, acne and lasted so well throughout the day. My skin looked so flawless I actually felt confident wearing it. The finish is natural satin however I always set my foundations with powder to achieve a matte finish. Like all too faced products the packaging is just so gorgeous and feels luxurious definitely worth the dollars.

Now on to the dupe, Elf Acne Foundation $12 AUD. This is probably my favourite drugstore foundation ( I can’t fully commit to one haha). The light weight formula is so full coverage and lasts so well on the skin. It too has a natural looking finish. I have always loved this foundation because of its acne coverage. It also claims to help acne and prevent blemishes which is a bonus. The only let down is the colour range. There are 8 shades compared to too faced having 18 shades. I normally have mix 2 shades to get my perfect colour when I’m tanned but naturally I can get away with using one shade.


Dupe #3

Foundation Dupes

Kat Von D Lock it Tattoo Foundation $49 AUD When I purchased this shade I was not very familiar with makeup and purchased the complete wrong shade. However I used to use it on my face (cringe). This foundation is nothing short of full coverage, however the thick mousey formula feels super heavy on the skin. Make sure you blend out and buff well into the skin. It is suited best to oily to combination skin as it has a matte finish however I’m sure many people love a matte finish.

As its name suggests it covers tattoos. Having a heavily tattooed partner I put it to the test on his tattoos and no doubt about it, it covers them completely. Posting the below photo on Facebook one girl commented thinking the photo with the foundation was his before tattoo photo. I will definitely be repurchasing this foundation in my correct shade.

File 30-07-2016, 3 13 36 PM

The dupe to this foundation Rimmel Stay Matte $14.95 AUD offering the same thick mousse consistency and super full coverage again feels a little heavy on the skin. Stay matte, is a super matte finish perfect for normal to combination skin. The definite let down of this foundation is the colour selection of this product. I believe we only have 7 shades available compared to the Lock it tattoo having 20 shades. Another let down, the stay matte is not as long wearing as the Kat Von D which will last throughout the day. When using the stay matte your best to set with powder and a mist of setting spray just to ensure your makeup lasts all day.

Dupe #4


Foundation Dupes

Estee Lauder Double Wear $50 AUD is an all time cult favourite. It is best for all skin types. Has a semi matte natural finish and is sweat proof, perfect for those hot humid days. Well known for its medium to full coverage and flawless finish that lasts extremely well throughout the day without oxidising. It has a low SPF in it, therefore photographs beautifully in flash photography, perfect for brides.

A good dupe for this is the Revlon colourstay $34.95 AUD again offering medium to full coverage and super long wearing. Both foundations have a good colour selection. The colourstay comes in two formulas normal/dry and combination/oily catering to every skin type. When it comes to packaging the Estee Lauder has heavy glass and a beautiful gold lid but no pump. The colourstay has glass packaging with a pump making it easier to use.


Dupe #5

Mac Studio Fix Fluid $49AUD  is a foundation well talked about by so many makeup Artists one reason being it is perfect on so many skin types. It is full coverage and has a natural flawless finish. I have heard many say that the formula can be quite cakey on the skin. And therefore not really suited for day time wear. However I wear it during the day, and make sure I blend it out really well and set with a little powder.  Definitely one of my go to foundations.

It’s dupe Loreal True Match $29.95 AUD is also one of my go to foundations. This foundation is a little,less full coverage and cakey making it perfect for everyday wear. The formula is very build able being easy to achieve full coverage. I would say the regular true match is suited more for normal to combination skin types. But  there is another formula Lorenz true match lumi, which is ideal for dry skin types. Both foundations are long wearing and have a good colour selection.

Foundation Dupes


Thank you

So there we have my foundation dupes, have you come across any please comment below.

Click here to read my top 5 foundations.



  • Ooo that’s so interesting! I sue the Rimmel Wake Me Up religiously, and being a student – I never knew it was a doupe of a high end product haha. I don’t have the chance (or money) to test it for myself hehe. So thanks for sharing xx

    • That’s really good to hear 🙂 I used to use it when I was a student too xx

  • That’s a nice post! I love the YSL one ♥

  • Felicia Anastasia Bardan

    I love this post. So detailed and your photos are gorgeous. I too love the ELF Acne Fighting foundation – but I also struggle with the colour range. Mine isn’t qite right for me so I do have to mix two together.

  • Laura Tough

    So interesting! I wanted to try the Too Faced Born This Way foundation, but I might have to try the dupe now!!

    Laura ||

  • Chloe Martin

    I love that you have found quite a few dupes for So many foundations I don’t buy expensive ones but I’ll have to buy a few of the others if they are dupes love it !

  • Jessica Duarte

    I absolutely love the revlon ColorStay foundations! <3

    Jessica |

  • Great post babe! I absolutely love the Loreal True Match! I used to wear it all the time when I go to events. I think I need to try the Rimmel Wake Me Up next 🙂 x

  • I didn’t realise the Kat von d was a mousse type foundation. I used to use the stay matte foundation all the time then it just stopped working nicely with my skin.

  • My God! These are all so unexpected dupes! Especially, Rimmel stay matte for kate von D! I have seen the KVD Foundation in action for the first time! It provides great coverage!
    You own nearly 100 foundations, and I only own about 6 to 7 and already feel overwhelmed!!! Lol!

  • Meggie Moo

    The Born This Way Dupe is super interesting! I’ll have to give e.l.f a go!